Thinking of going blonde or blonder in the New Year. Consider these pointers from Aura Friedman, Wella Professionals Celebrity Colorist. “The beauty of blonde is that the color palette is virtually endless and finding the right blonde to complement an individual’s skin tone and features is the key to making it look natural,” says Friedman. According to Friedman, “we’re seeing a shift from the cool, platinum tones to more golden and rosy tones this season.” Cases in point: Carrie Underwood’s warm, buttery blonde…

and Nicole Kidman’s strawberry blonde… (both spotted at the 45th annual CMAs in November).
The common trend here, says Friedman, is the natural dimension of the color, which is what make these shades glow. To maintain your healthiest, shiniest blonde locks, Friedman says it’s important to keep hair hydrated. Her shampoo and conditioning picks: Wella Professionals Enrich Shampoo and Conditioner.