According to an online survey of 1, 014 American women ages 18-55, thinning hair is the second most worrisome sign of aging among American women ages 18-55, second only to wrinkles. What’s more, 91% of survey participants feel that men are more attracted to women with long, healthy hair, 57% of respondents would forgo coffee for 30 days in exchange for fuller, thicker hair and 84% find it important to take measures to prevent thinning hair. In response, NIOXIN is launching DiaMax with HTX Technology. We’ll spare you the complicated science and cut right to the chase: Hair thickness is as dependent on each strand’s diameter as it is on the total number of hair strands. Each person has an average of 100,000 hair fibers on their head and DiaMax is proven to increase each strand’s diameter by about 4%, which is like adding 4,000 hair strands. And the best news: the intensive leave-in treatment increases the thickness of each hair strand after just one use. All this to say, if you find yourself obsessed with thinning hair, give this product a shot.