“It feels like the younger sister of the girl we saw on the runway the other night at Versace,” said Redken Creative Consultant Guido Palau of the almost severe, stick straight and pulled back looks he created at Versace’s sister brand, Versus. “It has all the same energy and power of Versace but it’s a little more rock and roll, a little sexier, a little cooler.” Palau used extensions for length and to add a seventies feel to the style, but anyone with hair that’s shoulder-length or longer can replicate the look by applying align 12 protective straightening lotion to damp hair and blow drying. Follow that with hardwear 16 super-strength gel on the top “u-shaped” section of the hair and brush it back and away from the face. Secure the section with a clip just above the crown. Blow-dry the crown area again to set the style and flat iron all hair until pin-straight. Spritz with shine flash 02 glistening mist for a glossy finish.