“The collections at Balenciaga are always very elaborate, so we worked on a very easy hairstyle,” said Redken Creative Consultant Guido of the natural wavy look he created for the show by applying guts 10 root targeted volume spray foam on damp hair before rough drying it about 80%. He allowed the hair to finish drying on its own to bring out its natural texture then added a messy center part and finished with a bit of Argan-6 Multi-care oil for frizz control. “What’s cool about this look is we’re creating a new type of texture,” said Guido. “It’s not quite as rich as beachy waves. It’s really a bit tougher in texture. It’s as if the girl hasn’t bothered with her hair.”