Attention men: If mild texture and control is what you’re after, and pomades, gels and other sticky products just aren’t cutting it, Redken For Men loose ends liquid pomade may be for you. Designed for longer, layered looks (think Matthew McConaughey and you’re on the right track), the liquid formula serves up natural shine with the texture and hold of a pomade, all in a non-sticky, easy-to-use styler. But don’t take it from us. According to Jenny Balding, Redken For Men Consultant, “loose ends is a great product for men with a little length in their hair who want some definition but without weight. It also works very well as an anti-frizz product on curly or wavy hair and, very importantly, it’s easy for my clients to apply themselves!”