Pur Minerals Eyeliner

Photo: Courtesy of Pür Minerals

Impossibly, we’re two thirds through the current season of AMC’s Mad Men and have yet to post anything trend-worthy related to the show. So, here goes: Retro 60s Winged Eyeliner. Is there a female character not wearing this look on the show this season? Of course not. It was a huge trend in 60s makeup: A line of liquid liner slicked across the top lid, beginning fine in the inner corner then getting thicker towards the outer edge of the eye. Or, a medium line with a graceful flick on the end. Either way, the look was sophisticated—and sexy. The effect is easily replicated today—and with better makeup to boot. Take Pür Minerals Pür Intensity Liquid Eyeliner, for example. Combining the precision of a liquid eyeliner and the ease of a gel formulation, this gel liner (in two modern hues) delivers a bold but elegant eye effect. And the smudge-proof formula glides on smooth and lasts all day without fading or creasing, which is a good thing, because no matter the era, women want their makeup to look great and last all day long.