Credit: Imaxtree/FW12 Reed Krakoff

If you haven’t already done so, super sleek, smooth hair is the style to try this season. But while it’s great in theory, there’s a lot more to achieving pin straight strands. For starters, it’s common knowledge that blow drying and straightening your hair on a regular basis can be extremely damaging to your locks (not to mention, extremely time consuming for people with naturally curly or unruly hair). If you wash your hair everyday, it can also be frustrating to re-straighten it constantly. And if you regularly color your hair, you’re only compounding the damage.

So what’s a girl to do? If you’re hesitant to get your hair professionally straightened, we totally get it. It seems ludicrous to subject your hair to harsh chemicals when it’s already receiving regular abuse from styling and coloring. Let us introduce you to KeraStraight–a straightening technique that, wait for it, straightens while conditioning, moisturing and restoring key proteins to your hair. A 30-minute treatment leaves results in gorgeous, silky straight locks that have been repaired and boosted with volume and shine, lasting up to 4 months.

Talk to your stylist at Regis Salons to try KeraStraight treatment that’s best for you!