Pump up the volume! Did you know hair color can maximize your curls? Give your spirals a gorgeous dose of staying power!

1) Help Thinning Hair

THE REASON Any sort of dye, be it a temporary glaze, highlights or all-over permanent color, swells each strand slightly, giving hair more volume overall. The proper hue can also help camouflage thinning locks.

ASK FOR For thinning hair, try a color one to two shades darker than your natural base, says Dove. A lighter hue can blend too closely with the scalp, making it look as if you’re balding. Highlights can also add the illusion of dimension to sparse locks.

2) Solve Complexion Problems

THE REASON Okay, it’s no substitute for a trip to the dermatologist, but the right color can balance out ruddiness or sallowness so your skin tone seems more peaches-and-cream.

ASK FOR If your skin is on the rosy side, avoid red hues and choose cooler (“ash”) tones like beige-blond or chocolate brown. Ash shades also help skin that’s too yellow; avoid yellow hues such as butter-blond.

3) Improve your Bone Structure

THE REASON Cosmetic surgery? Nah. If you’ve always wished your round cheeks were slimmer or your narrow cheeks were rounder, a skillful colorist can subtly play with light and dark shades to visually reshape your face.

ASK FOR To slim and lengthen a wide face, your colorist may add lighter highlights on top and keep the sides slightly darker. To fill out a narrow face, she might add highlights on the sides while keeping the top darker.

4) Enhance Your Eye Makeup

THE REASON Want to play up your baby blues (or golden-browns, or any other eye shade)? A carefully chosen hair hue can act like eye shadow, making your natural eye color more dramatic.

ASK FOR Your colorist will need to take your skin tone into consideration, but she may suggest a strong cabernet or cherry-red shade to make your blue eyes look bluer. A chocolate or chestnut hair color can make brown eyes extra-warm and beautiful.

5) Make You Look Younger and Healthier

THE REASON Even if it doesn’t have a speck of gray, your hair can still age you if it’s dull or lackluster. Hair color can impart tons of youthful, healthy-looking shine.

ASK FOR A semi-permanent dye coats each strand with gloss without damaging hair or permanently changing your natural hue. Craving the ultimate shine? Dark colors tend to catch the most light.

Cool New Service

Ask about Wella Color Touch with Light Color Complex, a new and improved demi-permanent color.

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