Photo: Jupiter Images

Photo: Jupiter Images

Men and women have been chemically relaxing (aka straightening) their hair for years and while the process delivers desirable results, it can also take a serious toll on the strength of one’s strands without the proper at-home maintenance. Breakage can be prevented before it starts by adding a protein-rich conditioning treatment, like Redken Extreme Rescue Force, to your hair care routine at least once a week. Protein strengthens from the inside out, so your hair maintains a healthy moisture balance. Also important: If you use a blow dryer or flat iron, make sure to treat your hair with a thermal styler, like Redken Smooth Down Heat Glide protective smoother, beforehand for added protection against dehydration. The result will be smooth, healthy, manageable hair, now and for weeks, months and even years to come!


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