According to a L’Oréal Health & Beauty Report published in 2007, 43 percent of women have fine hair. Inspired by this stat, Pureology (which is owned by L’Oréal) just launched Hydrate LightCondition, a featherweight conditioner with jojoba, shea butter and a strand-strengthening mix of soy, oat and wheat proteins all whipped into a unique “Hydrating Micro-Emulsion Technology” formula that allows it to moisturize without weighing hair down. Now, if ever there was a product made especially for me, this is it. Not only does it address fine hair (which I have), it’s also created for those who color (which I do) and, like all Pureology products, features environmentally friendly formulas with 100% Vegan ingredients and natural, organic botanicals (which just makes me feel really good). I think I’ve found my new conditioner.