Voluminous hair was the name of the game at Chloe. “The Chloe collection featured very bold pieces, so in order to feminize the look, the hair was blow-dried and set for a gorgeous, bouncy style down the runway,” said Redken Creative Consultant, Guido Palau who concocted the look for the show. The look was quick and easy by backstage standards: Palau began by applying Redken Style Connection Velvet Gelatine 07 Cushioning Blow Dry Gel to damp hair before blowing it dry with a round brush for smooth body. He curled the hair and pinned it to set. Once cool, he removed the pins, pulled out the curls and brushed the hair gently before allowing it to part where it fell naturally.