In celebration of its 30th anniversary, EXPRESS recently hosted a fashion show and live performance by VV Brown at New York City’s Eyebeam Studio. Wella celebrity stylist Ricardo Rojas created a natural, subtly 80s style look for the runway by first blowing damp hair dry with Wella System Professional Polish Cream for smoothness. To score the long hair look he desired, he then colored extensions with Wella Color Charm in 4N (a medium natural brown) and 8N (a light blonde) and added them to models own hair. Rojas finished with Wella System Professional Ultimation, a strong hold hairspray, and Wella System Professional Pearl Smooth, for soft shine. The resulting do gelled perfectly with EXPRESS’ retro-inspired fashions and a happy birthday was had by all.