“I wanted the style to feel like a twist on a simple updo with strong elements of fun and femininity,” said celebrity stylist Mara Roszak of the twisted updo she created for actress Emma Stone to wear to Sunday night’s 2012 MTV Movie Awards. Here, how Roszak create the look: 1. Apply a golf-ball sized [...]

At last night’s MET Ball in New York City, actress-turned-designer Mary-Kate Olsen paired a black draped dress by The Row (her line with sis, Ashley) with this rumpled, wavy-textured updo. Celebrity haristylist Charley Brown created the look using products by Wella Professionals. Here, his how-tos for recreating the do: 1. Start by washing the hair [...]

Haider Ackermann “Haider Ackermann shows are always exquisitely tasteful. I wanted to play against this feeling of perfect beauty to create a hair look that was aggressive and raw.  I wanted the hair look to have certain nonchalance, a narcissistic quality, and give the feeling that the model was so certain of her beauty that [...]

Two side-parted and seriously slicked styles from the Paris runways: Issey Miyake The Issey Miyake show was inspired by the idea of the cross section of a beautiful mineral rock, with degrees of layered shine. To Eugene Souleiman, Global Creative Director of Wella Professionals, that translated into a graphic, slick, minimal hairstyle that provided multiple [...]

Ponytails continue to be a strong fall trend. Here, two takes on the classic style: Antonio Marras “I wanted the hair to feel romantic, light and almost as if it was styled by nature, with a textured quality to it,” said Wella Professionals Global Creative Director, Eugene Souleiman, who began by applying Wella Professionals Ocean [...]

There were plenty of beautiful hairstyles at last night’s 84th Annual Academy Awards, but these were two of our favorites: Gwyneth Paltrow: From the front it was an elegant updo. From the back it was a sophisticated ponytail. No matter the angle, the effect was fabulous. Gwyneth’s stylist, Adir Abergel of Frederic Fekkai, created the [...]

Three shows where greasy hair was a good thing: Narciso Rodriguez At Narciso Rodriguez, Eugene Souleiman, Global Creative Director of Wella Professionals, “wanted to create a hair look that was aerodynamic and gave the impression that the hair was moving at an incredibly high speed.” He achieved the part sci-fi, part Parisian chic effect by [...]

Two takes on the classic ponytail: “I wanted to create a hair look that was rich and refined but also with a hint of youth to bring the evening feeling back to a fresher day look,” said Eugene Souleiman, Wella Professionals Global Creative Director, of the low ponytailed look he created at DKNY. He began [...]

Two shows where texture—albeit subtle—ruled: The theme at Rag & Bone was ‘India-meets-England’. “In my mind the hair is a little ‘Patti Smith goes to India’. It’s a little rock ’n’ roll, with soft almost dreadlock-like, chunky pieces. It’s really a very cool look, and perfect for the Rag & Bone girl, ” said Redken [...]

Two noteworthy trends from the 18th Annual Screen Actors Guild Awards—and how to get them: Braids: Spotted on Dianna Agron, Kaley Cuoco and Busy Philips Stylist Chris McMillan for Wella Professionals created this slightly imperfect bohemian braid for Cougar Town actress Busy Philips by applying Wella Professionals Natural Volume Mousse and blowing out the hair. [...]